In 2011, John Rich, of Big and Rich, raised nearly $700,000 for St, Jude's Children's Hospital on an episode of 'Celebrity Apprentice'. The Boot has the story:

John Rich was offered the title of Project Manager on this week's episode of 'Celebrity Apprentice,' and his appointment as chief of the men's team paid off in a huge way. "Boys, you better turn your umbrellas inside out," John confidently proclaimed as he rallied his team. "Because it's about to start raining money!"


The competing teams were given the task of creating and auctioning off artwork to benefit their chosen charities. The self-proclaimed defender of country music focused his goodwill energy for St. Jude Children's Hospital. Former 'Celebrity Apprentice' contestant Trace Adkins offered $5,000 in John's name, and associates of the singer donated $50,000 for a cowboy hat and boots.

The night capped when John auctioned off a hand-decorated 'Apprentice' Gibson guitar for a staggering $470,000. Despite bringing in nearly $700,000, his rivals, lead by Marlee Matlin, celebrated a project win with an impressive near-million dollar total. In the name of good sportsmanship, both team leaders agreed that each charity would receive their respective totals.


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