Contact Us

Study Finds Target Is Cheaper Than Walmart — Dollars and Sense

Target
Spencer Platt, Getty Images

If you’re a Walmart shopper because you’re cost-conscious, it may be time to switch your allegiances — turns out Target is now cheaper, and the pricing gap between the two mega-stores is the widest it’s been in two years.

After the cost of 150 common items at stores within close proximity of each other were analyzed by Bloomberg Industries, the total bill at Target was less, due in large part to cheaper food prices.

Walmart’s grocery advantage was only 1.35 percentage points, down from 4.5 percentage points in July, and Target’s lower food prices may have been tied to back-to-school shopping promotions.

Overall, for every $100, Target was 46 cents less expensive.

“Consistent with our long-time practice, Target regularly shops competitors to ensure we are at price parity on like and identical items in local markets,” said Amy Reilly, a Target spokeswoman.

But Walmart doesn’t seem too worried. “Anytime there’s an environment with high-low retailers, pricing surveys will reflect some differences,” said Walmart spokesman Galberth Barnett.

“Walmart is delivering everyday low prices — not pricing gimmicks — every day, 365 days per year, not just during a single week or during a particular season,” he added. “Our customers don’t have to wait for a sale or look for an ad.”

[Bloomberg]

More from 95.7 KEZJ

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kezj.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on 95.7 KEZJ - Southern Idaho's New Country quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on 95.7 KEZJ - Southern Idaho's New Country quickly by logging in with your Facebook account. It's just as secure, and no password to remember!