I have never really thought about why I love the super bowl commericals or if I am influenced by them but I do know I like the commericals better than the actuall game.

Super Bowl commercials get a lot of hype, and apparently that hype actually sinks in.  According to a new survey, 8.4% of people say they expect they'll be influenced by Super Bowl commercials this year . . . that's the highest percentage ever.  The survey also found that Americans will drop almost $11 billion on food, merchandise, electronics, and clothing for the Super Bowl.