Contact Us

What does your name say about the way you shop?

Daly and Newton Getty Images

Researchers at Georgetown University and Belmont University found that people whose last names start with letters at the end of the alphabet are more likely to make impulse purchases.

In other words, if your last name is Thomas or Young or Zimmerman, you’re more likely to make an impulse buy than someone whose last name is Anderson or Branley or Davidson.

The theory is that  schools have children line up in alphabetical order, so kids with last names later in the alphabet are always at the end of the line.

Kids develop a complex about being forced to wait at the back of the line . . . or to grab at whatever scraps are left behind by the kids at the front.

As adults, that makes them act quicker and leads them to impulse buys . . . because they’re still conditioned to believe they have to grab the best things available when they have the chance.

People who were in the front of the line don’t have that sense of urgency, because they’re conditioned to believe they’ll get the first crack at things.

The researchers backed up this theory when they found that married women make impulse buys based on their maiden names, not their married names . . . their buying is still tied to the name they had as a kid.

See, it’s not my fault that I am an impulse buyer. I was just given the wrong last name.

Best of 95.7 KEZJ

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for EZ VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive EZ VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.