What does your name say about the way you shop?
Researchers at Georgetown University and Belmont University found that people whose last names start with letters at the end of the alphabet are more likely to make impulse purchases.
In other words, if your last name is Thomas or Young or Zimmerman, you’re more likely to make an impulse buy than someone whose last name is Anderson or Branley or Davidson.
The theory is that schools have children line up in alphabetical order, so kids with last names later in the alphabet are always at the end of the line.
Kids develop a complex about being forced to wait at the back of the line . . . or to grab at whatever scraps are left behind by the kids at the front.
As adults, that makes them act quicker and leads them to impulse buys . . . because they’re still conditioned to believe they have to grab the best things available when they have the chance.
People who were in the front of the line don’t have that sense of urgency, because they’re conditioned to believe they’ll get the first crack at things.
The researchers backed up this theory when they found that married women make impulse buys based on their maiden names, not their married names . . . their buying is still tied to the name they had as a kid.
See, it’s not my fault that I am an impulse buyer. I was just given the wrong last name.