A survey by Allianz Insurance from PR Newswire found that the average woman's purse and its contents are worth about $720.  And one in FOUR women have lost theirs, or had it stolen.

Here's a breakdown of what women carry in their purse:

The purse:  13% have a designer handbag that costs more than $160.

Electronics:  14% have a Kindle or iPad that they keep in their purse.  And their iPod or other music device is worth an average of $180.

Phone:  32% of women say their phone is worth more than $240.

Makeup:  The average woman carries $100 worth of makeup in their bag.

Cash:  Women carry an average of $40 in cash.

Sunglasses:  The average pair of women's sunglasses costs $85.