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Avengers

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Why Marvel Studios Succeeds (And How It Will Fail If It Doesn’t Diversify)

Guardians Of The Galaxy just enjoyed a very successful weekend at movie theaters, taking home around $94m, far in excess of expectations. The movie also stands at 92% positive reviews on aggregator site Rotten Tomatoes, joining all previous Marvel Studios movies in receiving predominantly favorable notices.

Marvel Studios is doing very well. In six years and ten movies, it has avoided both critical and commercial disasters, and frustrated naysayers who hailed the demise of the superhero movie at every step. Marvel's rivals at Fox, Sony Columbia, and Warner Bros, have enjoyed commercial success as well -- but not with the acclaim, consistency, or proliferation of Marvel. So how does Marvel do it, and can they keep doing it?

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Getty Images
Getty Images
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Photos From Avengers 2 Set Reveal New Characters

New photos from the 'Avengers: Age of Ultron' set have surfaced featuring Scarlet Witch and Quicksilver.

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Flickr.com, gfpeck / Terry Morgan / Terry Morgan
Flickr.com, gfpeck / Terry Morgan / Terry Morgan
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Hot Weather Safety, Fireworks, and Solar Hotdogs – Terry’s Weekend Recap

Terry offers 5 hot weather tips that could save your life, how to cook hotdogs with just the power of the sun, the legality of fireworks, and 2012's Ultimate Box Office Superhero. Here's what Terry was talking about last week.

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The_Avengers
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‘The Avengers’ Makes Over $600 Million; Now Third Biggest Movie of All-Time

There’s no question — ‘The Avengers‘ is one of the biggest blockbuster hits to ever come out in theaters and nobody expected it to be as popular as it was. Fans went in droves and the film broke box office records left and right and it’s still going strong. How strong? How about $600 million domestic strong?

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Category: News Tags: ,
Universal
Universal
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Weekend Box Office Report: ‘Snow White and the Huntsman’ Conquers

The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.

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Columbia
Columbia
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Weekend Box Office Report: ‘Men in Black 3′ Takes a Dive

It took four weeks for another film to dethrone ‘The Avengers‘ from the top of the box office, but that dethroning occurred with a whimper, not a battle cry. ‘Men in Black 3‘ arrived on the scene and proved that advance hype and high tracking are abstract concepts that don’t always reflect reality. $55 million isn’t an opening that’ll have executives committing seppuku, but for a film that was expected to open to north of $80 million, it’s a definitely a solid kick in the groin (metaphorically speaking, of course).

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Facebook, Flickr, Marvel
Facebook, Flickr, Marvel
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Facebook Hack, Wasps, and Food Allergies – Terry’s Weekend Recap

Terry's Facebook account was hacked--here's how to prevent that from happening to yours, the non-chemical way to deal with wasps, food allergies, and Terry's man crush on Captain America. Here's what Terry was talking about last week.

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Marvel Studios
Marvel Studios
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‘Avengers’ Director Joss Whedon Writes Thank You Letter to Fans

Did you go see ‘The Avengers‘ this weekend? Are you a big ‘Buffy the Vampire Slayer’ fan? Do you still watch old episodes of ‘Firefly?’ If you answered yes to any of those things, Joss Whedon has something he wants to tell you.

Thanks.

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Marvel
Marvel
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We Think Terry Has A Man Crush on Captain America

The numbers are in and Marvel Comics has a huge hit on their hands. With all the grace and subtlety of the Hulk smashing Loki's army, 'The Avengers' has broken box office records by taking in an incredible $200.8 million.

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weekend-update
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Mysterious 2012 Phenomenon, The Last Summer Showcase, and Hulk SMASH – Terry’s Weekend Recap

The 2012 hype about the Mayan Calendar, what could possibly be the Last Summer Showcase, and Hulk smashes into theaters with 'The Avengers'. Here's what Terry was talking about last week.

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Flickr.com, Thomas-Hawk
Flickr.com, Thomas-Hawk
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Are You Going To See Hulk SMASH at the Drive In This Weekend?

A week or so ago there was a picture making the rounds on Facebook that was simply labeled "like if you know what this is." It made me feel a little old for recognizing it, but also very young. The photo was of the big metal speakers you used to have to hang on your window at the drive in movie.

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Thor, Brad Weiser, and Captain America
Thor, Brad Weiser, and Captain America
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Less Than A Week Until We Assemble! [Video]

It's hard to describe how excited I am for the 'Avengers' movie opening this Friday. My son Jack and I have been watching all the cartoons, he has his own Captain America Shield and Thor's Hammer. I've watched the trailer what seems like a million times now, and I even have Captain America wallpaper on my iPhone.

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