Someone at IHOP Dropped the Ball
Image is a major factor in business success. We call it establishing a brand.
someone in the marketing department was home the day branding was discussed
My first visit to International House of Pancakes, simply known as IHOP, happened when I was 13-years-old. We were school kids making a trip to Washington, D.C. from a small town. Chain restaurants were a new experience. We were thrilled to eat there.
About 15 years ago I was taking my daughter to an appointment at the doctor’s office. On the drive home we stopped at IHOP. When I opened the door she looked inside and asked if we could eat elsewhere.
“It’s filled with old people,” she explained. She was 10-years-old at the time.
IHOP needs an image makeover. This morning I saw a story that suggests someone in the marketing department was home the day branding was discussed. “Huh?” is the word many people are asking. A shame, because the pumpkin pancakes I had one morning last fall were mouth-watering and so is the memory. We could be dealing with this decade's version of New Coke!