ITD Wins Motor Vehicle Association Awards

TWIN FALLS, Idaho (KLIX) – The Idaho Transportation Department has been recognized by the American Association of Motor Vehicle Administrators, winning three awards from the organization on May 12.

Two of the awards were for the department’s effort to increase public awareness of highway safety initiatives. The awards are as follows:

AAMVA – Idaho Online Driver Record Dashboard in the "Innovative Use of Technology" category. This is both a regional and an international award winner, according to a news release about the wins.

“ITD was the first in the country to unveil this new innovative online tool for businesses to constantly track the driver's license status of employees,” the release reads. “The innovation could also keep dangerous drivers off the road and improve public safety.”

AAMVA PACE (Public Affairs and Consumer Education) – for Gramma’s House or the Big House in the "Digital Graphics" category.

“An impaired-driving campaign based on the theme ‘Impaired driving wrecks the holiday’ spurred a visual providing a clear choice of two very different destinations for holiday dinner,” according to the news release. “The digital graphic put focus on making the decision to drive impaired or not, and the consequences of that decision – Gramma’s House or the Big House.”

AAMVA PACE – for Drive Safe, Belts On video in the "Internally Produced PSA or TV Commercial" category.

The video, aimed at a younger audience to address seat belt use, was recorded and edited in-house last fall. The campaign also involved radio, website and mobile-phone ads.

"Using a seat belt is a tremendously effective way to prevent fatalities and serious injuries," ITD Office of Highway Safety Manager John Tomlinson said. "Hundreds of Idaho lives would have been saved by the use of seat belts in just the past few years.”