HAILEY, Idaho (IME)- An Internet entrepreneur and former Wall Street derivatives analyst contends central Idaho's Sun Valley resort and Twitter heisted his handle. Leonard Barshack and his wife are suing Twitter and the Sun Valley resort demanding they return the handle "SunValley."

Barshack says he began using the Twitter handle in April 2010 and wants to use it to promote his business in the region. In the suit, Twitter claimed he was violating the San Francisco-based company's policies against impersonation.

Sun Valley's lawyer, Brent Lorimer, in Salt Lake City, declined to comment, citing company policy regarding lawsuits. Twitter did not comment.