EA Expects A Major Windfall From Extra Content This Fall
The best way to introduce this next story is not with a snarky remark or back-handed joke. This one calls for a song! Oh they have hiiiiiiiiiiiiiiiiiiiiigh hopes, they have hiiiiiiiiiiiiiiiiiiiiiigh hopes, they have high apple pie in the skyyyyyyyyyyyyyy hopes…
Electronic Arts is putting one heck of a lot of faith into its 2014 release lineup, telling Bloomberg that they expect $1 billion (with a B) in total extra content revenue from Madden NFL 15, Dragon Age Inquisition, and the rest of the gang when all is said and done. That number would seem more within reach if it included retail sales figures and digital downloads, but no they expect this from extra downloadable content alone.
It seems they have some data to back up that lofty goal, as Bloomberg says that extra content sales for the Madden franchise alone was up 350 percent for the quarter ending June 30 from the same timeframe in 2013. If that momentum should continue into Madden 15’s Ultimate Team and other modes, perhaps the idea isn’t so far-fetched.
That’s a lot of stock to put into just downloadable content sales, but we could see a lot of people getting into Madden Ultimate Team enough to throw money at their screens. $1 billion in Ultimate Team money? That’s doubtful, so whatever extra content Dragon Age or the other sports games will feature will have to pick up the slack. We’ll have to wait and see if their lofty goals are in fact possible.