According to a survey from PR Newswire by a British clothing website called Very.co.uk, women want to know the TRUTH when they're trying on clothes.

82% of women say that when they ask if something makes their butt look big, they want their significant other to be honest.  And 70% think that their man actually WILL answer truthfully.

But most men KNOW BETTER.  64% of guys admit that they've LIED to their wife when they were asked that question, and, quote, "said the right thing."

68% of men say that they think telling the truth would make their wife upset . . . and 11% think telling her how she really looks would ruin an entire weekend.

Of course, women eventually find out how clothes really make them look, and the average woman has $160 worth of clothes in her closet that she's never worn.